Insights from our Experts on all things –
Behavioral, Digital, and Shopper Experience
In our latest article with GreenBook, we look at the differences between “big” and “thick” data and how their combined use provides greater insights in omnichannel research.
Now a year into his role as our CEO, Alex Hunt sits down with GreenBook to discuss his perspective on the journey so far and what’s on the horizon for the industry.
Universally, consumers and brands alike recognize that Sustainability is an imperative commitment. Done right, Sustainability can and should drive business growth. But how do brands attract the “elusive green consumer” that don’t behave as we would expect?
Recently, we appeared in an article for Marketing Daily, which we’ve excerpted in this post, about the omnichannel path-to-purchase and how products are successful if they meet the consumer’s need of “jobs to be done”.
Read how we are using passive tracking to identify the “Jobs to be Done” by consumers in omnichannel path-to-purchase, which has shifted dramatically recently especially in grocery retail.
Read how a Trader Joe’s private label product became a loyalty magnet for their store and how other retailers can apply these principles to their own private label brands.
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