When it comes to packaging design, technology is enabling design iteration to happen at continually faster rates. This expands the number of designs available for marketers to choose from, leading to a decision-making process that can be overwhelming. Enter Pack.AI™, a powerful tool utilizing artificial intelligence to quickly identify effective pack designs. Here's how this technology can work for you, your brand, and your team.
Tailored Category Models
Pack.AI is finely tuned to meet the specific demands and nuances of individual product categories. This ensures that brands receive insights specific to their unique market segment, enhancing the relevance and effectiveness of design recommendations.
Efficiency and Speed
Our AI technology offers rapid results that meet the needs of today’s fast-paced business environments, allowing brands to swiftly transition from conceptualization to actionable insights in real-time. With test-to-results in hours, brands can make informed decisions promptly, aligning with the dynamic demands of the market.
Scalability & Iterative Learning Made Easy
AI-driven capabilities empower brands to extend their testing efforts easily. Through an intuitive platform and subscription model, brands can test vast ranges of designs at a global scale, facilitating rapid iterations and improvements in design strategies.
Real-Time Informed Decision-Making with Rich Data Sets
In today's competitive landscape, AI technology equips brands with category-specific insights derived from behavioral shopping data and rigorous diagnostic data, enabling them to adapt strategies dynamically and seize emerging opportunities. Rich datasets providing granular insights into specific categories - including buying drivers, appeal, comprehension, and shopping considerations - empowers brands to make data-driven decisions with confidence.
Dynamic Reporting and Integration
Tools like Power BI enhance the decision-making process further. Brands can effortlessly compare designs, leveraging quartile rankings for each key performance indicator to derive actionable insights and drive business growth effectively.
In conclusion, Pack.AI is as much invention as innovation, revolutionizing how brands navigate the complexities of consumer preferences and market dynamics to move forward with the most effective packaging design. With unmatched performance, scalability, and actionable insights, AI technology empowers brands to chart a course toward sustained success in an ever-evolving marketplace.
Contact a Behaviorally transaction expert today to unlock new possibilities for your brand strategy with Behaviorally’s Pack.AI.
THE AUTHOR
Matt Salem, SVP Customer Success, loves researching anything and everything – professionally and personally! As the host of Behaviorally’s ‘Our Best Behavior’ podcast, he speaks with guests across a variety of topics tied to driving the most important moment in marketing – the transaction. With over 20 years at Behaviorally, Salem’s wide range of research experience across packaging, shopper merchandising and path-to-purchase initiatives helps him ensure customer success.
