Furthering the Growth of the TransactionPath™ Team
(New York City) Behaviorally is pleased to announce today that Francesca Sussman has rejoined Behaviorally as Vice President, TransactionPath Consultancy aiding with the company’s holistic method to clarify the path-to-purchase and decision drivers in a category to better understand the key moments that influence consumer choice. Sussman brings with her over 10 years of experience in the CPG (consumer packaged goods) and retail industries and has provided expert consultation for numerous Fortune 500 companies. In the past year, Behaviorally has seen rapid growth with new offices all around the world including Los Angeles, Mexico City, Dallas, Dubai, Bangkok, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York City, and Chicago.
Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
Prior to rejoining, Sussman was a Consultant with Behaviorally, overseeing relationships and senior-level client service for several top CPG brands including Colgate-Palmolive and Coca-Cola. She has also held roles at PRS IN VIVO and The Nielsen Company, with experience aiding growth in emerging and fast-paced markets while leading high-quality research teams.
Sussman noted of her rejoining, “I am excited to be working with a wide range of great clients to map out their customers’ path-to-purchase and discover the influential touchpoints along that journey. It is a very interesting area of research.”
Behaviorally’s Group President, Crispin Beale, said of Sussman’s rejoining, “We are so pleased to have Francesca rejoin the Behaviorally team. She has had a long and successful career at Behaviorally partnering with some of our most valuable clients in Asia and the US. She is now coming back to help build our TransactionPath Consultancy due to great customer demand and assist clients clarify the path-to-purchase and decision drivers to better understand the key moments that influence consumer choice.”
About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.
More information about Behaviorally can be found at: http://www.behaviorally.com/
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