Develop More Effective Pack Designs to Own the Most Valuable Moment in Marketing: the Sales Transaction
The Right Research Plans Lead to Better Results
Behaviorally’s proven qualitative methodologies and industry-leading AI-powered innovations, PackPath helps clients achieve better insights. This includes:
- A simple three step model:
- On Your Mark! Understand the current category and competition within a shelf context to establish a baseline and help inform the design brief
- Get Set!! Test and learn about the pack designs being explored to help guide decision-making
- Go!!! Brings the final design options into the category and understand how the designs perform in a shopping scenario to decide which pack designs move forward into the validation stage and what aspects need optimization
- Fully integrated PackPower Score™, an AI-powered one number sales predictor and ability to benchmark against competitors, within each step of the product stack
- Conducted either in-person, in Behaviorally’s ShopperLab® facilities, online, or in the metaverse
