Behavioral Diagnosis to Drive Omnichannel Success
OmniPath® provides an in-depth exploratory solution for diagnosing the influences, causes, triggers, and holistic factors, that inspire consumers to shop the way they do.
OmniPath projects identify:
- Critical moments along path-to-purchase to influence consumer choice
- Optimal digital and traditional touchpoints in which to invest your shopper marketing budgets
- Retailer partnerships your brand should prioritize
- How shoppers navigate online and physical retailers
- The best omni shopping experience for consumers that is also a win for your brand
- Opportunities and threats that exist for your product online and in-store
