Solutions

We apply a digital-first approach, decades of category expertise and our behavioral framework, built over decades as PRS, to Define and Diagnose behaviors that drive shopper growth.

Define

We measure and validate the impact of shopper activations, helping our clients realize value in their marketing and creative decisions to drive consumer behavior and tangible outcomes in the physical and digital world.

How we do it:

Hands using mobile payments, Digital marketing, Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
Woman enjoys shopping

Diagnose

We explore and identify the influences, causes, triggers, and holistic factors, that inspire consumers to shop the way they do in the universe of omnichannel retail.

How we do it: