Shopper
Sparks

Finding The Spark!

Our Approach

Behaviorally has studied 18M+ shopper behaviors and analyzed 36M+ ‘new retail’ journeys across physical, digital and social media channels globally via 200+ studies, to offer the meta insights in this report. In it, we answer 7 common business questions to ignite the sparks for desired shopper behaviors, including:

SEED: What are the touchpoints that influence shoppers?

START: What are the missions and motivations in the category?

SITUATE: How are shoppers navigating and deselecting?

SEEN: What are ways for products to be seen and not missed?

SHOPPABLE: What are the key considerations driving purchase?

SEDUCTIVE: What makes products compelling to consumers?

SELECTED: Did the purchase make shoppers happy?