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July 7, 2026
From Cannes: Why Frameworks Matter More Than Ever
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June 30, 2026
Insights from IIEX Europe 2026: Where AI Matures and Human Connection Wins
May 26, 2026
What We Learned from the unPACKED World Tour
May 4, 2026
Insights From IIEX NA 2026: Beyond the AI Hype, Where Behavioral Evidence Wins
Articles
Longer-form analysis on where behavioral evidence beats stated preference, and why it matters at the register.
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May 22, 2026
Packaging Excellence: What It Really Takes to Win in Store (According to a Guy Who’s Seen Some Shelves)
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January 20, 2026
Article: When Better Models Meet Better Data, Insights Finally Becomes Actionable
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December 4, 2025
Article: The Emerging Behavioral Blueprint of Gen Alpha
December 1, 2025
Article: AI Opportunities to be Thankful for and to Feast on this Coming Year
Case Studies
Real brands, real packs, real shelf outcomes. With the data behind each call.
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March 20, 2026
Case Study: Refining And Balancing Design Cues To Enhance Visual Engagement and Win In The Yogurt Aisle
March 20, 2026
Case Study: Predicting the Tradeoffs of a Packaging Redesign in a Crowded Protein Bar Category
March 20, 2026
Case Study: Predictive Eye-Tracking & KPIs Informing New Pack Design That Combats Private Label
March 20, 2026
Case Study: Using myB. to Benchmark Household Cleaning Packaging and Create Winning Innovation
Press Releases
Product launches, partnerships, and company news, straight from Behaviorally.
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June 10, 2026
Predictive Pack Intelligence: Behaviorally Introduces AI-Powered Claims Testing to Empower Marketers to Generate and Validate On-Pack Claims at Speed and Scale
April 14, 2026
Behaviorally Relaunches TransactionPath Shopper Suite to Help Brands Win the Moment of Purchase
April 8, 2026
Behaviorally Launches Technology Hub in the Philippines
February 26, 2026
Behaviorally Launches Studio B.™ To Integrate Human Insight, Generative Design, and Predictive AI
Awards
The PackPower Awards showcase the designs that the data says truly win on the shelf.
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E-Books
Deep-dive guides for teams building a pre-launch validation process, not just reading about one.
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