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AI-Powered Claims Testing

Get your claims validated
in context, in minutes.

For insights and brand teams who need evidence that on‑pack claims will drive selection at shelf before the print run.

Eliminate weak messaging early and build evidence-backed sell-in stories that drive more sales at shelf.

The Problem

Traditional claims testing is slow. And it is out of context.

Painfully slow

Traditional claims testing takes days or weeks. By the time results arrive, launch windows are closing.

Opinion, Not Behavior

Asking shoppers what they think rarely reflects what they do. Stated preferences and shelf behavior are two very different things.

Tested Out of Context

Claims shown as plain text on a screen tell you nothing about how they really land on the pack at the moment of purchase.

During your demo, you will see how AI‑powered claims testing transforms these challenges into a simple, evidence‑driven workflow that predicts shopper behavior on the real pack.

The Breakthrough

We don't ask shoppers what they think.
We predict what they will do.

Claims.AI combines behavioral science with predictive AI to score every claim against real shopper decision-making—on the real pack, before the print run.

Participate in a short session with our experts to see how your current or in‑development packs can be evaluated.

How it works

A simple six-step workflow unlocks stronger sales at shelf.

During your demo, you will see how Claims.AI turns claims testing into one easy, connected workflow. Start with the real pack, design alternatives in minutes, and promote the winner without ever leaving myBehaviorally.

Book a Demo
1
1- Start with

Start with the real pack.

Upload the exact design going to or already on the shelf so results reflect real‑world context.

2
2 - Isolate

Isolate one claim to test.

Focus on a single on‑pack claim to understand its specific impact on shopper choice.

3
3 - Generate

Generate alternative claims.

Create additional options across factual, emotional, and aspirational angles for comparison.

4
4 - See

See them as pack variants.

Visualize each claim on the pack as a true variant, rather than plain text on a screen.

5
5 - Score

Score with PackPower and 4S.

Obtain predictive scores, 4S deltas, and lift versus your original claim.

6
6 - Promote

Promote the winner.

Turn the top‑performing claim into a final design ready for consumer validation, with version history intact.

Scoring

Predicting the Impact of Each Claim

The 4S Framework measures each claim across the four behavioral dimensions that determine whether a pack wins or loses at shelf.

The world’s most accurate packaging effectiveness platform – AI predictions powered by the world’s largest consumer database.

PackPower Score

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See it in Action

Watch AI-Powered claims testing on a live pack.