Yolanda Yao Rejoins Behaviorally as Director, Customer Success 

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Furthering the Growth of Their Expansion in Asia 

(Shanghai) Behaviorally is pleased to announce today that Yolanda Yao has rejoined Behaviorally as Director, Customer Success, in their rapidly growing China office. Yolanda is a passionate expert in packaging, having previously worked at the company between 2017 and 2021, and is well-versed in their operations. Her extensive expertise in shopper strategy, customer-centric omnichannel practices, and retail brand positioning makes her a valuable addition to the team.  In the past year, Behaviorally has seen rapid growth with new offices all around the world including Los Angeles, Mexico City, Dallas, Dubai, Sydney, Manila, Manchester, Frankfurt, Hamburg, Melbourne, Geneva, New York City, and Chicago. 

Behaviorally applies a digital-first approach to insights, a unique behavioral framework, state-of-the-art AI technology, and decades of category expertise to define and diagnose the factors that influence human behavior to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.  

Yolanda brings over 12 years of experience in retail and consumer research, having previously served as an Insight Associate Director at a prominent strategy consulting firm before rejoining Behaviorally. She has gained valuable experience working on both the client and research agency sides and is recognized as a pioneer in the application of VR (virtual reality) for shopper research in China. 

Behaviorally’s Group President, Crispin Beale, said of Yao’s rejoining, “We are thrilled to welcome Yolanda back to the Behaviorally team. Her extensive background in retail and consumer research, as well as her VR expertise, will undoubtedly help us uphold our dedication to providing outstanding service to our clients and further accelerate the company’s growth. Yolanda’s passion for establishing strong client relationships and her extensive expertise in shopper strategy make her a valuable addition to our team, aligning perfectly with our strategic vision of empowering our clients to seize the most valuable moment in marketing – the point at which a sales transaction occurs.”


About Behaviorally: We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

More information about Behaviorally can be found at: http://www.behaviorally.com/
Twitter: @behaviorallyinc
LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
For Media Inquiries: Janice Lai, VP, Marketing

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