This year, Behaviorally joined over 100+ companies globally in the Workplace Veganuary Challenge. Beginning on January 1, we encouraged our team members to try being vegan for the whole month (or even for a few days a week) for our health and planet. Plant-based diets have been linked to lower cholesterol levels, increased energy levels, lower blood pressure, and numerous other health benefits. Tied to our ESG (Environmental, Social, and Governance) goals, a plant-based diet is one of the most environmentally friendly diets. Based on the Veganuary site, “One person eating a vegan diet for a month will save 32,995 gallons of water, 904 square feet of forest, and 601 kilograms of carbon dioxide emissions (better than giving up a car for a month!).” A vegan diet is fully based on planets and foods made from plants. The diet does not include any foods that come from animals, which also includes dairy, eggs, honey, and other similar ingredients.
Having taken part in the challenge, it has been wonderful to see the number of vegan products that are available now. Here are 8 vegan products that truly stand out on the physical and digital shelf:
- Premium food brand, “Follow Your Heart”, has a wide range of vegan cheese, mayonnaise, and dressing options, packaged in an appealing and vibrant way. The packaging design is minimalistic and modern.
- Chocolate brand, Endangered Species Chocolate, makes gourmet, ethically sourced chocolate bars that are also vegan, gluten-free, and non-GMO. The packaging features illustrations of the endangered animal species that the brand supports with a portion of its proceeds.
- Direct to consumer, Soupergirl, provides real food including soups, salads, bowls, calzones, and more ready-to-eat options right to your fridge. Their clean and clear design with a fun brand logo of a female superhero is eye-catching and their products are made fresh, kosher, and all ingredients are ethically sourced within season.
- The Daiya Foods dairy-free cheese line has eye-catching packaging featuring bright colors and bold typography. They offer a wide range of vegan cheese options, such as cheddar, mozzarella, and cream cheese, that are free of soy, gluten, and nuts.
- The Vegan Rob’s Puffs line features playful packaging with colorful illustrations and bold typography. They offer a variety of vegan and gluten-free puffs, such as cheddar and ranch flavors, that are made with non-GMO ingredients.
- The Wildbrine line of vegan foods features sleek, minimalist packaging with an earthy color palette. They offer a variety of food options, such as sauerkraut, kimchi, and pickles, that are made with organic, non-GMO ingredients.
- The Sir Kensington’s vegan mayo line has simple and clean packaging with a fun retro aesthetic. They offer a variety of vegan mayonnaise options, such as classic and chipotle, that are made with non-GMO ingredients and are gluten-free.
- The NadaMoo! line of dairy-free ice creams has colorful and whimsical packaging featuring illustrations of cows and ice cream cones. They offer a variety of vegan ice cream options, such as chocolate fudge and mint chip, that are made with organic, non-GMO ingredients and are gluten-free.
Note that this list is just the start and there are many other options available in the market. Vegan food brands are growing quickly and many of them have great packaging design, also the availability of the products might vary based on the regions. Contact us to test your vegan pack design and to give us your vegan friendly recommendations!
Janice Lai is the Vice President of Marketing at Behaviorally and leads the Company’s marketing efforts globally. She has been with the Company since 2010 after escaping law school and has a passion for decoding the consumer journey as she is a self-described shopaholic, especially online shopping. Janice has lived in New York City, Hong Kong, New Jersey, and most recently relocated to Phoenix in 2021 with her partner and two pups. Fun fact: she also holds a degree in Mortuary Sciences. Connect with her on LinkedIn.