unPACKING Why Design is Mission Critical for Brand Success

Matt Salem - Circle Crop - BehaviorallyAIAlex Headshot 2024Behaviorally's Alex Hunt (CEO) and Matt Salem (SVP) were recently featured Greenbook for their article based on insights from their new book, unPACKED: Predict Packaging That Sells, which explores how packaging design is one of the most important marketing assets a brand can have, starting at the shelf, where visibility, attention, and conversion happen in seconds.

Read the Article Here

 

 

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