The Impact of Behavioral Science and Big Data on Insights

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The Insight250 spotlights and celebrates 250 of the world’s premier leaders and innovators in market research, consumer insights, and data-driven marketing. They recently sat down with Behaviorally’s Christian Dössel (SVP), to discuss how AI is extracting the value of both behavioral science and big data, and how they can be understood and applied to extend their value in understanding markets, consumers, and competitors.

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