The Art of Unboxing: A Dive into the Consumer Tech Experience

In this blog, Simon Wyld (SVP) discusses the transformative journey of encountering a tech product and the unboxing experience.
Optimizing Consumer Technology for eCommerce

In this blog, Simon Wyld (SVP) discusses maximizing the potential of consumer technology for next-level eCommerce experiences.
Keeping It Simple in the Tech Sector

In this blog, Simon Wyld (SVP) discusses five best practices to follow for effective packaging in the tech sector.
Unleashing the Power of Behavioral Design for Technology Brands: Be Seen, Shoppable, Seductive, and Selected

Simon Wyld (SVP) delves into the vital role of packaging design in the technology sector, including its integration with Point-of-Sale Materials and shelf placement, in maximizing shopper impact.