What About the Power of Packaging in eCommerce?
In this blog, Ruben Nazario (VP, Digital Shopper Innovation, eFluence™) discusses the latest chapter in the Revised Edition of “The Power of Packaging to Drive Shopper Growth”.
Designing Premium Yet Sustainable Packs
There are many examples of refining a pack by using different printing techniques or technology such as relief, gravure, and embossing. Read Christian Dössel’s blog as he discusses ways to ensure your pack is hitting all the marks that lead to the most valuable moment in marketing.
From Flowers to Skin Toners – The New Way to Say “I Love You”
The path to purchase is not a one-way street and involves multiple intersections worthwhile to investigate. This is why it is crucial for brands to have the right messaging during these little windows of opportunities. Find out more in this blog.
Thank You for a Great First Half of 2022 and Here’s to What’s Next!
Alex Hunt (CEO, Behaviorally) reflects on the successes of the first half of 2022, takes a moment to thank all those who made it possible, and gives you a glimpse into what’s coming in H2 of 2022 in this blog post.
Newsletter: Introducing the Total Category AI Model
This month, our eFluence™ team is pleased to introduce a new feature to help you quickly assess your digital shelf images to maximize conversion, case studies on influencing the omnichannel shopper journey, and more insights.
Priming for Prime Day
Amazon’s Prime Day is set to happen in July but are your images ready to maximize and convert sales on the digital shelf? Find out how to succeed in this latest blog post.
“How” We Do “What” We Do
In this blog post, Adam Overell (Chief People Officer) shares the 4 Pillars of Foundational Values that help global team member manifest their roles.
Outtakes From Quirk’s Chicago 2022
Ruben Nazario (VP of Digital Shopper Innovation) and Cliff Kane (SVP of Market Development) share their biggest takeaways from Quirk’s Chicago.
How to Measure Innovation in MRX
In this blog post, Crispin Beale (Group President) answers the question on everyone’s mind, “How do you measure innovation in market research?”
The 3 Key Themes from IA Annual 2022 – Data, Sustainability and Diversity
The three innovations and trends brands and retailers like Lego, Meta, Walmart, Novartis, and Southeastern Grocers discussed at IA Annual 2022.