Insights from our Experts on all things –
Behavioral, Digital, and Shopper Experience
We are pleased to announce that Jola Burnett has joined the US team as Vice President, Client Development, serving our clients in the NA region. Learn more about Jola in this press release.
As part of our Behaviorally Speaking livestream series, we’re doing a special Senior Leaders: Transforming MRX. In this episode, we talk with Stan Sthanunathan (Formerly EVP – CMI, Unilever) on the evolution of the insights industry and how research has transformed to capture ever-changing shopper behavior.
Our Chief Digital Officer, Sam Albert, talks with Rock n’ Roll Research Podcast on how he measures shopper behavior by day and dives into hairpin turns by night as he balances a life of shopper research and racing motorcycles.
Special guest, Melina Palmer, discusses how she found her love of BeSci, her new book (“What your Customer Wants and Can’t Tell You”), and the ways applying Behavioral Economics will take your insights and your business to new heights.
We take a moment in this post to take stock of why and how “digital-first” continues to be highly relevant to defining and diagnosing consumer choice to drive shopper growth for our clients.
With World Environment Day around the corner, we’d like to acknowledge the sustainability efforts our clients have made, including those that consumers never get to see. In collaboration with these efforts, we are making our own commitment to Market Research Society’s Net Zero Pledge. Read more about it in this blog post.
Our CEO, Alex Hunt, sat down with 100 CEO Project Podcast to share how he navigated a double surprise during 2020 and reminds us how companies face events like this every seven years.
Lauren Davitt (VP at Behaviorally) had the privilege of moderating and being a consumer behavior expert at ShopTalk’s Meetup for Women event., where a common theme around direct-to-consumer emerged. Learn more about this trend and what you can do to drive shopper growth.
Read about the two important themes that emerged from GreenBook’s IIEX Forward and WSJ’s Future of Everything Festival, two events held the week of May 10th focused on the future and the implications this has for brands and retailers.
Recent studies show that convenience sized products are rebounding post-COVID. Brands need to be able to predict all the variables that drive shopper growth including pack, POSM, price, and placement on shelf. Learn how in this latest blog post.
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