Expanding the Hubba Bubba portfolio meant more than launching Mini Gum. With five signature Skittles flavors at the center, the team needed to ensure the product felt authentic to the brand. The challenge was finding the right balance between highlighting the collaboration and staying true to Hubba Bubba’s identity. Discover how Mars approached these critical design decisions. Learn more in the latest case study.
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Self-Care & The Shelf Virtual Event
Join us Thursday, May 22 and explore how beauty and personal care brands are boosting shelf appeal through consumer-centric pack designs.
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2025 PackPower Awards
Gain recognition for design excellence and receive insights into how your design performs against shopper expectations. Deadline for submissions is FRIDAY, MAY 16!
Showcase Your Brand's Innovation
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