Global Grocery Adventures: Insights from Melbourne

G'day mates! I recently embarked on an international secondment adventure in Melbourne, Australia all thanks to Behaviorally’s Global Insights Academy program. What was one of the first things on my to-do list you ask? Exploring the local grocery scene, of course! Join me as I take you on a whirlwind tour of some fascinating finds from down under.

1DA5E94F-3C1C-4946-9B7A-2B57211C51AB-L0-001My Experience Shopping at a Local Grocery Store

As I meandered through the aisles of the local store, something immediately struck me—the familiar sight of Smith's chips, sporting a yellow logo that bore a striking resemblance to Lay's back home. It's funny how brands can make you feel right at home even when you're thousands of miles away. Aussies take their food seriously, and it shows. Products proudly displayed their Health Star Ratings out of 5, with 5 being the healthiest, giving consumers a clear picture of their nutritional value. Plus, the emphasis on locally sourced ingredients—like products proudly proclaiming they were made with at least 96% Australian ingredients—spoke volumes about the commitment to quality and sustainability.

Of course, no trip to an Aussie grocery store would be complete without encountering the iconic Vegemite. Love it or hate it, you can't deny its status as a cultural icon. And don't even get me started on Tim Tams. These chocolatey treats were practically leaping off the shelves into my basket. Australians sure do love their Tim Tams, and I was more than happy to join in on the obsession. But it wasn't just about the big names. The shelves were teeming with all sorts of snacks and surprises. From shelf-stable milk to quirky snack offerings, there was something to pique everyone's interest.

And then there were the packaging peculiarities. Who knew ketchup bottles could come in such odd shapes? The bottles appear long and slender, almost cartoon-like. Closely resembling the bottles they use at hot dog stands. It was interesting to see individual chip bags on display sold separately—not something you see every day in the States. It's these little differences that make grocery shopping in a foreign land such a fun and fascinating experience. Oh, and speaking of differences, did you know American Mustard was a thing? I also stumbled upon some oddities with Oreos, instead of the traditional packaging, I’m used to in the US, I found these peculiar Oreos in a roll style. Talk about a twist on a classic! The Kraft Mac and Cheese which typically has a more modern design in the US, appeared almost childish and fun. All in all, exploring Melbourne's local grocery stores was a delightful adventure filled with familiar comforts and unexpected surprises.

Your Global Adventure Awaits, Apply to the Global Insights Academy

As I wrap up my unforgettable Australian journey, I extend the same opportunity to you. Embark on a global adventure by joining Behaviorally's Global Insights Academy and becoming part of our international secondment program. It's not just about advancing your career; it's about undergoing a life-changing experience that transcends mere professional growth. Through this program, you'll immerse yourself in diverse cultural landscapes, gaining invaluable insights into consumer behaviors and preferences on a worldwide scale.

Join Behaviorally's Global Insights Academy and help advise the world's leading brands at the most important moment in marketing: the purchase transaction. Limited positions are available, be sure to apply today!


Erica Hickey is an Insights Analyst for Behaviorally. In her spare time she enjoys coaching and playing soccer, spending time with friends and family, video games, hiking and being outdoors.

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