Driving growth through revolutionary design.
Context
- Zarbee’s Naturals desired consistent visual brand identity across its specific consumer targets (infants, children, adults) in order to drive increased presence on shelf via a more unified and distinctive appearance.
Learning
- Adopting uniquely ownable elements (both structure and graphics) and creating clear visual cues for discerning variety differences enabled Zarbee’s Naturals to strengthen its presence on shelf, reinforce communication of its core natural positioning, and promote shoppability.
Growth Outcome
- Following the introduction of this new packaging, market share for Zarbee’s Naturals doubled in just a matter of months after launch.
