Case Study: Playtex® Sport® Tampons


Playtex Sport was the #1 sport brand, but competitors had launched similar products. The brand refreshed the packaging graphics across the range to target young buyers.


Pack.AI™ identified opportunities to strengthen visual equities for the design brief. PackFlash® and Stories™ provided consumer feedback, in-shelf context, and validated sales potential of the new designs for improved shelf visibility.


The new pack designs had a total sales growth of 25% versus previous year.



Data intelligence to own the most valuable moment in marketing: when a purchase transaction occurs.

Contact Us to Learn More

Explore this and other case studies in 'The Power of Packaging to Drive Purchase Transactions,' our guide that provides data intelligence to the world’s leading brands to keep pace with the complex challenges presented by today’s physical and digital retail environments. Compiled over 50+ years of packaging tests, it now integrates insights from our cutting-edge, AI-powered product stack.

We are Behaviorally, The Transaction Experts

We Define and Diagnose consumer behaviors that create valuable transactions.

Contact Us