Identifying lead designs to inspire purchase behaviors
Context
- Kraft Heinz was exploring a new extension to their Just Crack an Egg portfolio to capitalize on a growing trend of shoppers seeking quick-preparation, on-the-go breakfast-time meal solutions.
Learning
PackFlash® identified a lead pack design focused on driving strong behavioral impact. Additional digital eye tracking provided metrics for navigation and shopping potential.
The recommended design assured visual discovery at shelf and inspired purchase/trial behavior via immediate communication of the product’s unique and distinctive credentials.
Growth Outcome
- Kraft Heinz successfully introduced four new Just Crack an Egg Omelet varieties to market in June 2021.
