Identifying lead designs to inspire purchase behaviors.
Context
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Kraft Heinz was exploring a new extension to their Just Crack an Egg portfolio to capitalize on a growing trend of shoppers seeking quick-preparation, on-the-go breakfast-time meal solutions.
Learning
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PackFlash® identified a lead pack design focused on driving strong behavioral impact. Additional digital eye tracking provided metrics for navigation and shopping potential.
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The recommended design assured visual discovery at shelf and inspired purchase/trial behavior via immediate communication of the product’s unique and distinctive credentials.
Growth Outcome
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Kraft Heinz successfully introduced four new Just Crack an Egg Omelet varieties to market in June 2021.
