Case Study: Just Crack an Egg™

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Identifying lead designs to inspire purchase behaviors


  • Kraft Heinz was exploring a new extension to their Just Crack an Egg portfolio to capitalize on a growing trend of shoppers seeking quick-preparation, on-the-go breakfast-time meal solutions.


  • PackFlash® identified a lead pack design focused on driving strong behavioral impact. Additional digital eye tracking provided metrics for navigation and  shopping potential.

  • The recommended design assured visual discovery at shelf and inspired purchase/trial behavior via immediate communication of the product’s unique and distinctive credentials.

Growth Outcome

  • Kraft Heinz successfully introduced four new Just Crack an Egg Omelet varieties to market in June 2021.

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