Further Expanding the Company’s European Qualitative Team
(London) Behaviorally (formerly PRS), a global behavioral insights consultancy, welcomes Peter Divers today as Vice President of the Behavioral Qualitative team. Based in the Behaviorally London office, Divers will support clients throughout the United Kingdom and European region. He brings with him over a decade of experience.
The recently re-branded company, Behaviorally (formerly PRS), is the leading global consultancy and digital partner, helping clients drive growth across the shopper innovation process. Behaviorally applies a digital-first approach to shopper marketing, a unique behavioral framework, and decades of expertise as global category leader to define and diagnose the factors that influence consumer behavior at shelf.
Prior to joining Behaviorally, Divers has over twelve years of agency-side and freelance consulting experience working as a qualitative specialist on a broad range of clients and initiatives.
Behaviorally’s Managing Director of Europe and United Kingdom, Inna Merenkova, said of the appointment: “We are thrilled to welcome Peter to our growing team and having worked with him in the past, I know he will be an integral new addition. He has an extensive knowledge of consumer insights and will be a wonderful partner to our clients to help answer their business questions to drive shopper growth.”
Divers commented on his announcement, “I am excited to be joining the innovative Behaviorally team as they are at the forefront of digital shopper research. I look forward to working with my old colleagues again and, meeting those who I have not yet worked with. This is a passionate, innovative group of individuals and I am delighted to be a part of this team.”
We are Behaviorally (Formerly PRS), the global market leader in digital shopper marketing. With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.