Adding Financial Leadership to the Board & Executive Management Team
Behaviorally (formerly PRS), a global behavioral insights consultancy, broadens the depth of its Board and Executive Management Team with the announcement today of Jose Balarezo joining as Chief Financial Officer. Based in the Company’s New York area office, Balarezo brings with him over 20 years of experience in global companies optimizing resources and processes, driving business performance, and accelerating growth through cross-functional collaboration.
The recently re-branded company, Behaviorally (formerly PRS), is the leading global consultancy and digital partner, helping clients drive growth across the shopper innovation process. Behaviorally applies a digital-first approach to shopper marketing, a unique behavioral framework, and decades of expertise as global category leader to define and diagnose the factors that influence consumer behavior at shelf.
Prior to joining Behaviorally, Balarezo has served in numerous senior financial roles, including as a member of the leadership team and CFO for LEGO USA. His international experience spans various geographies and company sizes, including Fortune 500 companies in industry verticals including manufacturing, engineering, healthcare, and logistics. A native of Lima, Peru, Balarezo holds multiple degrees from leading international universities, including a PhD in Economics and Management from Copenhagen Business School. In addition, Mr. Balarezo is a Chartered Financial Analyst (CFA).
Behaviorally’s CEO Alex Hunt said of Balarezo’s appointment, “We couldn’t be more pleased to welcome a leader of Jose’s caliber and experience to our Board and global Executive Management Team. Jose’s extensive financial planning knowledge and strategic acumen, in support of transformative growth, are perfectly suited to match Behaviorally’s ambitious growth and development plan for the coming years.”
Mr. Balarezo commented: “I have always been fascinated by understanding the dynamics between decision-making and the behaviors or emotions underlying these decisions. Nowadays, companies that can understand and connect with its customers have the upper hand in very competitive and dynamic business environment. Consequently, it is an absolute delight to be part of a company that at its core aims at understanding shopper behaviors and purchase decisions”
Mr. Balarezo added: “Most importantly, great people is the secret sauce which makes great companies, and outstanding, dedicated people aligned to a common goal is what I found as I was contemplating this assignment. This initial impression has only been reinforced as I have met more Behaviorally teammates. I simply couldn’t resist the temptation to join this incredible group of high caliber professionals. In sum, I am thrilled to join a company that plays in the sweet spot of extremely important business dynamics, full of dedicated, energized, smart, and committed professionals whose vision of transforming the way brands achieve growth through effective shopper marketing has accomplished so much in such short time. I look forward to lending my skills and passion to helping the company realize its financial and visionary goals.”
We are Behaviorally (Formerly PRS), the global market leader in digital shopper marketing. With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.