Geneva, Switzerland at sunset

Behaviorally Welcomes Lonneke de Roo as Senior Vice President to Lead Switzerland Team

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Geneva, Switzerland at sunset

Expanding Support for Clients in Europe

(Geneva) Behaviorally (formerly PRS), the digital-first market leader in behavioral insights consultancy, is pleased to welcome Lonneke de Roo as Senior Vice President to their expanding Geneva office. Lonneke de Roo brings with her over 20 years of experience in shopper behavior, packaging & product research for marquee clients in Europe.

Behaviorally applies a future-forward digital-first approach to shopper research, a unique behavioral framework, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf.

Prior to joining Behaviorally, Lonneke de Roo was most recently the Senior Director of Business Development at EyeSee. Previously, she had experience at several leading companies, including Perception Research Services (PRS), Strategir, and Ipsos. Lonneke de Roo will be leading Behaviorally’s Switzerland office, which also welcomes Sarah Heitz as Director today.

Behaviorally’s Group President, Crispin Beale, commented, “We’re very pleased to be welcoming Lonneke to our rapidly expanding team as we significantly grow our footprint throughout Europe, and globally, to meet growing client demand.”

On her appointment, Lonneke de Roo commented, “I am very excited to be joining the wonderful and fast-growing global Behaviorally team. Our unique behavioral framework and unrivaled shopper marketing database are our foundational expertise, enabling us to provide clients with innovative best-in-class shopper research. I am looking forward to furthering Behaviorally’s growth in Europe.”

About Behaviorally

We are Behaviorally (Formerly PRS), the global market leader in digital shopper marketing. With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.

More information about Behaviorally can be found at:

Twitter: @behaviorallyinc


For Media Inquiries: Janice Lai, VP of Marketing

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