Alex Hunt (CEO, Behaviorally) and Alvin Mathew, (Consumer & Business Insights Lead for GSK) examine how changing shopping trends and behaviors have been accelerated in the last year due to the pandemic, and how the insights industry needs to adapt their strategies to deliver the best results for brand clients.
As Behaviorally (Formerly PRS) with decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help global clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.
Our last episode about the strategy behind market research brands with Founder of Cambiar Consulting, Simon Chadwick, is available here.
The next Livestream will be on Friday, February 12 at 12 pm NY right here on the Behaviorally blog with special guest, John Kearon (Founder and CEO of System 1 Group [BrainJuicer]).
Contact Us if you have any questions on how to drive shopper growth for your brand.
