Additional Talent to Serve Clients’ Business Goals
(Teaneck, NJ) Behaviorally (Formerly PRS), a global behavioral insights consultancy, announces today the expansion of their EU team to provide further client and market support in the region. Adeline Adam has joined as Vice President, Market Development, based in Geneva, to support clients in Continental Europe. She brings extensive qualitative and quantitative research experience, notably in FMCG consumer insights and innovation.
The newly re-branded company, Behaviorally, applies a digital-first approach to research, a unique behavioral framework, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth.
Hailing from France, Adeline has over 20 years of experience in innovation and consumer consulting at Nielsen and Catalyx in quantitative and qualitative consumer research. She grew as a trilingual team account lead to help FMCG clients innovate products and optimize profits.
Adeline said about her appointment: “The consumer landscape is drastically evolving to online shopping. I am excited to join the Behaviorally team, a new type of agency with a digital-first approach to research as their mission. The term “market research” is now outdated. We should refer to it as “consumer insight expertise” and Behaviorally’s at the forefront of that charge.”
Behaviorally’s Managing Director of the EU & UK, Alex Batchelor, commented about Adeline joining the group: “From the moment of our re-launch as Behaviorally, we have continued to operate globally, as many if not most of our clients are multinationals, selling their products to consumers all over the world. Adeline has deep experience in client service with FMCG brands across Europe. She also has the entrepreneurial mindset to bring new techniques to clients, delivering agile consumer and shopper insights that translate to growth. Adeline is precisely the sort of talent that supports our digital-first mission to leverage Behaviorally’s legacy of experience in shopper marketing and our unique behavioral framework in order to help clients drive shopper growth.”
We are Behaviorally (Formerly PRS). With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.
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