Supporting Strategic Growth Initiatives in the UK & Europe
(Teaneck, NJ) Behaviorally (Formerly PRS), a global behavioral insights consultancy, announces today that Crispin Beale, industry thought leader and former Chair of the Market Research Society, has joined Behaviorally as Advisor to the management team, supporting and accelerating the Company’s UK and European growth strategy.
The newly re-branded company applies a digital-first approach, a unique behavioral framework, and decades of category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth.
Crispin Beale is a marketing, data, and customer experience expert. Crispin spent over a decade on the Executive Management Board of Chime Communications as CEO of leading brands such as Opinion Leader, Brand Democracy, Facts International and Watermelon. Prior to this, Crispin held senior marketing and insight roles at BT, Royal Mail Group, and Dixons. Crispin has been a Board Director (and Chairman) of the Market Research Society for 15 years and UK ESOMAR Representative for 8 years.
Crispin commented on the announcement: “I am delighted to be advising the Behaviorally Leadership team on their UK and European growth plans, working closely with Alex Hunt and such a proven team of business leaders. Commercial acumen is key to helping clients execute off the back of robust behavioral insights. The Behaviorally team has a demonstrable track record of adding tangible value to their clients.”
Behaviorally’s CEO, Alex Hunt, said about the appointment: “Crispin’s knowledge, given his deep experience in both the UK and across Europe, will be invaluable as we continue to expand Behaviorally’s offer to serve clients in this geography, helping them apply behavioral science to drive shopper growth in both digital and physical channels.”
We are Behaviorally (Formerly PRS). With decades of experience and category expertise in shopper research, we apply our unique behavioral framework and a digital-first approach to help clients navigate the uncertainty of a changing retail environment. We help brands make better shopper marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth.
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