Announcing the 2025 Behaviorally PackPower Awards

Announcing the 2025 Behaviorally PackPower Awards

Welcome to the official launch of our 2025 PackPower Awards!

Each year, the PackPower Awards recognize the most effective packaging designs from around the world. These are designs that stand out on shelf, clearly communicate benefits, and connect with the consumers to drive purchase transactions.

Why Effective Packaging Design Matters

In today’s ultra-competitive retail landscape, packaging has the power to increase sales by up to 5%. It's the silent salesperson by grabbing attention, guiding decisions, and closing the sale. This is why Behaviorally created the PackPower Awards: to honor packaging that performs at the critical moment of truth – the purchase transaction.

What is the PackPower Score™?

Winners are selected using Behaviorally’s proprietary PackPower Score™, an easy-to-understand one number score that predicts potential packaging sales performance. It is backed by:

• The world’s largest database of consumer packaging designs
• Advanced vision recognition AI
• And a behavioral framework grounded in 50 years of shopper research

The PackPower Score evaluates pack design against four shopper-driven success criteria:

• Be Seen – Stand out in a crowded aisle.
• Be Shoppable – Make the product easy to find and navigate.
• Be Seductive – Communicate value and drive emotional connection.
• Be Selected – Ultimately drive purchase behavior.

What Makes the PackPower Awards Unique?

The PackPower Awards are 100% data-driven by the PackPower Score and the Behaviorally team.

For 2025, winners were selected from two sources:

• The People’s Pick: Nominations from Behaviorally’s clients and teams for new designs launched since January 2024.
• The unPACKED Winners: The top performers from Behaviorally’s in-depth category-specific packaging insights reports that are released monthly.

With over 3,000 consumer-facing packaging designs tested, the most effective designs were selected - no concepts, no prototypes - just proven performance.

What You'll Find in the 2025 PackPower Awards Report

This year’s report showcases:

• The Most Effective 50 packaging designs for this year’s awards
• PackPower Scores of the winners
• Visual examples and expert commentary on what made each design work
• Inspiration for marketers, brand teams, and designers across industries

Ready to see this year’s most effective designs? We’ve made it easy to access and experience the results:

Read the full 2025 PackPower Awards Report