The Essential Guide to Designing Packaging that Performs at the Moment of Purchase
(New York City) Today is the official launch of unPACKED. Predict Packaging that Sells, a new book by Alex Hunt (CEO of Behaviorally) and Matt Salem (Senior Vice President of Behaviorally). Drawing on decades of experience guiding the world’s most famous consumer brands, this book offers marketers, designers, and insights professionals a practical guide to designing and testing packaging that drives sales.
unPACKED features real-world case studies and client stories that reveal what it takes to win in today’s competitive retail environment. It showcases how brands can win by combining a proven behavioral science framework with data and technology. More than a guide, unPACKED challenges the status quo and helps brands not only design packaging with confidence but also test and optimize it to win at the most critical moment in marketing: the purchase transaction.
By blending commercial acumen with deep consumer insight and technology expertise, authors Alex Hunt and Matt Salem offer a playbook that redefines how the industry should approach packaging effectiveness. Having led successful initiatives for global leaders across CPG, food & beverage, and personal care, they present a methodology that’s predictive, scalable, built to deliver measurable business impact and applicable well beyond the packaging domain.
“Packaging has long been treated as a design exercise,” said Alex Hunt. “But in today’s market, that’s not enough. unPACKED equips brands to treat packaging as a strategic, testable and predictable business lever—one that deserves the same level of investment and measurement as any other media or marketing investment.”
“We’ve worked with hundreds of brands, and we’ve seen the same challenge again and again,” said Matt Salem. “The gap between design and commercial performance. unPACKED helps close that gap by grounding packaging decisions in behavioral science and data-backed validation.”
unPACKED. Predict Packaging That Sells is now available in hard cover, paperback, and digital formats via Amazon and other book retailers.
For media inquiries, interviews, speaking requests, or to request a digital copy of the book, please contact: info@behaviorally.com.
About Behaviorally: We are Behaviorally. We transport you to the moment of purchase transaction. We know exactly what your customers will decide. How they’ll react. What they’ll do. We’re data. We’re science. We guide you with Decision Precision intelligence.
More information about Behaviorally can be found at: http://www.behaviorally.com/
X fka Twitter: @behaviorallyinc
LinkedIn: https://www.linkedin.com/company/behaviorallyinc/
YouTube: https://www.youtube.com/@behaviorallyinc
For Media Inquiries: Janice Lai, Vice President, Marketing, Janice.Lai@behaviorally.com
