Sam has over two decades of experience in the research industry and serves as Behaviorally’s Chief Digital Officer. He is responsible for ensuring that the Company is efficiently organized, aligned with the firm’s behavioral framework, and that digital operations support the overall business objectives consistent with the company vision.
Previously, he held the role of Chief Operating Officer at PRS IN VIVO globally after leading the Quantitative and Qualitative Research Teams in the Americas for eight years. He started his career as Research Director at PRS IN VIVO’s predecessor, Perception Research Services managing major client accounts, providing strategic direction on research methodology, project implementation/execution and interpretation of results.
