New retail is seamlessly multi-channel and offers tremendous opportunity.
eCommerce sales have reached $1 trillion in the US alone in 2022.

Own the Most Valuable ​Moment in New Retail

A holistic shopper journey product suite designed to understand and influence shoppers in today’s seamlessly multi-channel world, spanning physical, digital, and social media channels.

TransactionPath is focused on delivering key outcomes to clients and includes qualitative research, quantitative research, and digital behavior understanding including:

  • ShelfPath: Video-based shop-alongs to get the depth and richness of behavioral observation across the shopper journey.
  • DecisionPath: Behavioral survey to understand, quantify, and map the consumer decisions along a holistic path-to-purchase.
  • DigiTraffic and DigiFootprint: Modules that illuminate online search traffic, website interactions, and conversion activity, while also exploring the digital footprint of target shoppers to extract insight on key touch-points and influencers that increase sales.

To learn more, contact a Behaviorally TransactionPath expert today.​