TransactionPath™
New retail is seamlessly multi-channel and offers tremendous opportunity.
eCommerce sales have reached $1 trillion in the US alone in 2022.
Own the Most Valuable Moment in New Retail
TransactionPath is a holistic method to help clarify the path-to-purchase and decision drivers in a category to understand the key moments that influence consumer choice.
TransactionPath is a connected system of multi-modal and flexible solutions to capture consumer behavior including:
- ShelfPath to get a deep and rich understanding of the shopper journey whether in store, online, or across channels via video-based responses and behavior observation. This qualitative approach is designed for scale for quali-quant insights that drive decisions.
- DecisionPath to quantify, map, and explain consumer decisions along the path-to-purchase by integrating advanced analytics and choice modeling to give brands data driven confidence in action.
- DigiTraffic and DigiFootprint modules illuminate online search traffic, website interactions, and conversion activity, while also exploring the digital footprint of target shoppers to extract insight on key touch-points and influencers that increase sales.
