TransactionPath™
New retail is seamlessly multi-channel and offers tremendous opportunity.
eCommerce sales have reached $1 trillion in the US alone in 2022.
Own the Most Valuable Moment in New Retail
A holistic shopper journey product suite designed to understand and influence shoppers in today’s seamlessly multi-channel world, spanning physical, digital, and social media channels.
TransactionPath is focused on delivering key outcomes to clients and includes qualitative research, quantitative research, and digital behavior understanding including:
- ShelfPath: Video-based shop-alongs to get the depth and richness of behavioral observation across the shopper journey.
- DecisionPath: Behavioral survey to understand, quantify, and map the consumer decisions along a holistic path-to-purchase.
- DigiTraffic and DigiFootprint: Modules that illuminate online search traffic, website interactions, and conversion activity, while also exploring the digital footprint of target shoppers to extract insight on key touch-points and influencers that increase sales.
Clorox’s Fresh Step: Increasing Brand Loyalty with a Behavioral Framework
Colgate Hum: Leveraging Big Data to Influence the Online Path-to-Purchase
Snacks Brand: Influencing Unplanned Purchases in Omnichannel
Passive Metering to Understand and Influence Omnichannel Shopping Behavior
Influencing Confectionary Purchases in E-Commerce Channels
Understanding the Decision Tree and Path-to-Purchase by E-Commerce Channel
Repositioning a Home Cleaning Appliance in E-Commerce
Mapping the Customer Journey for Smartphones in E-Commerce
Adapting to the Evolved CPG Shopper Journey
Understanding the Most Influential Touchpoints to Nudge Behavior
Understanding the Path to Purchase in an eCommerce Context in Latin American Markets
Understanding the Shopping Journey and Navigation Selection for Online Beer Shoppers
