Behavioral Diagnosis for Shopper Success

ShopperLab provides a setting for qualitative exploration of the influences, causes and triggers that influence shopper behavior in the physical and digital retail world.  

ShopperLab projects provide: 

  • Fully customizable, iterative examination of shopper behavior and purchase choices in a lab setting that mimics retail environments
  • Exploration of category strategies as influenced by shopper marketing, category management, pricing and point-of-sale in the purchase First Moment of Truth  
  • A framework to understand emotional & personal context associated with consumers’ choices and their connections to brands 
  • Qualitative feedback on the role packaging plays in the shopping experience

ShopperLab Case Studies

Contact a Behaviorally ShopperLab expert today to learn more.

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Digital Retail Can Be a Real Challenge

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