Behavioral Diagnosis for Shopper Success
ShopperLab™ provides a setting for qualitative exploration of the influences, causes and triggers that influence shopper behavior in the physical and digital retail world.
ShopperLab projects provide:
- Fully customizable, iterative examination of shopper behavior and purchase choices in a lab setting that mimics retail environments
- Exploration of category strategies as influenced by shopper marketing, category management, pricing and point-of-sale in the purchase First Moment of Truth
- A framework to understand emotional & personal context associated with consumers’ choices and their connections to brands
- Qualitative feedback on the role packaging plays in the shopping experience