---
title: "Newsletter: Designing Packaging for Discovery at Shelf"
description: Read our latest case study from Pepsi, grab your copy of unPACKED, and help shape the insights industry by taking the 2025 GRIT survey.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Newsletter: Designing Packaging for Discovery at Shelf](https://www.behaviorally.com/blog/newsletter-designing-packaging-for-discovery-at-shelf)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Aug 6, 2025 12:00:00 PM

<https://www.behaviorally.com/blog/case-study-pepsi-treats>

Standing out on shelf starts with the right packaging. In this case study, explore how Pepsi partnered with Behaviorally to test and refine a new design for its zero-sugar flavor range. Using [PackFlash®](https://www.behaviorally.com/products), the team identified a winning pack that improved navigation, boosted flavor appeal, and reinforced brand impact. See how packaging drove discovery and trial.

### [Uncover the Insights in the Full Case Study](https://www.behaviorally.com/blog/case-study-pepsi-treats)

[Contact us](https://www.behaviorally.com/contact-us) today to evaluate how your packaging is performing and uncover new growth opportunities.

 

# <https://www.behaviorally.com/blog/your-voice-matters-help-shape-the-industry>

# Be Heard in the 2025 GRIT Survey

The 2025 Greenbook GRIT Survey is now open. Your insights help shape the future of the industry. Take a few minutes to participate. Learn more in our blog.

### [Help Move the Industry Forward](https://www.behaviorally.com/blog/your-voice-matters-help-shape-the-industry)

# <https://www.behaviorally.com/unpacked>unPACKED Is Now Available

Through real-world case studies and practical frameworks, *unPACKED *equips you to make smarter decisions and maximize your packaging’s potential.

### [Explore Effective Packaging Frameworks](https://www.behaviorally.com/unpacked)

 

[Contact Us](https://www.behaviorally.com/contact-us) with any questions

[View full post](https://www.behaviorally.com/blog/newsletter-designing-packaging-for-discovery-at-shelf)

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