The Behaviorally Blog

Inside unPACKED: Exclusive Virtual Book Launch Experience

Written by behaviorally | Jun 24, 2025 11:47:37 AM

Join us for the official virtual event launch of unPACKED: Predict Packaging That Sells, the new must-read by Alex Hunt and Matt Salem of Behaviorally.

In this exclusive event, the authors will unveil the industry secrets for creating value in the most important moment in marketing: the purchase decision.

Packed with real-world case studies, practical tools and frameworks, and decades of insight expertise, unPACKED empowers marketers, designers, and insights professionals with the knowledge to turn packaging into a competitive advantage.

Be part of the celebration! Get exclusive sneak peeks, hear directly from the authors, and discover how to predict packaging that sells.

July 29
Tuesday  |  Virtual

9 AM NYC
2 PM London
3 PM Paris

Meet the Authors

Alex Hunt
CEO		 Matthew Salem
SVP

As CEO of Behaviorally, Alex Hunt transformed the company into a market-leading data intelligence partner for the world’s leading brands. An in-demand speaker and thought leader, he is a Market Research Society Fellow and member of the Board of Directors of the Insights Association. A native of the UK, he lives in Connecticut with his wife, Pam, and daughter, Gabriella.

Matt Salem is a Senior Vice President at Behaviorally and has spent over 20 years researching how packaging influences shopper behavior. Known for turning insights into clear, actionable stories, Matt  brings a natural, dynamic style to both public speaking engagements and everyday conversations. He’s a proud parent to Niessen and Nyla and resides in New Jersey.
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