Now, the 2025 GRIT Survey is open, and your input will help shape this year’s report. Take the survey here.
But what does it really mean to be innovative and why does it matter? Let’s explore that question together.
Innovation Isn’t Enough — It Must Deliver Outcomes
Innovation cannot only check the box of being “shiny” and rather must start with identifying something of value. Organizations must continue to evolve, improve offerings and build on their reputations – but, they must do it with purpose and with client (or consumer) benefits at the heart of planning.
At Behaviorally, we believe innovation is only meaningful when it leads to better decisions. That’s why this year, our focus is on something bigger than tools or trends: Decision Precision.
Decision Precision is our pillar for ensuring that every product we build and every service we deliver helps brands move confidently and efficiently toward smarter, faster, and more commercially impactful outcomes.
In today’s landscape, marketers don’t need more dashboards—they need direction.
That’s why our solutions are designed to deliver behavioral clarity at the moment that matters most: the purchase transaction. We are focused on turning insights into actionable strategy and to help teams across our industry understand how to do the same.
We Wrote the Book on It
This week, we released unPACKED: Predict Packaging That Sells, a practical guide written by our CEO, Alex Hunt, and SVP, Matt Salem. The book captures decades of learning on how packaging drives behavior and how marketers can unlock more conversion at the shelf. Clients are delving into the book now to upskill teams, challenge legacy thinking, and reframe how design decisions are made.
But we’re not stopping there.
We’re also preparing for one of our biggest launches ever in August that will bring our behavioral insights directly into the hands of our clients. The new product is purpose-built to serve both emerging brands and enterprise leaders, making insights easier to access, interpret, and act upon. This isn’t just about improving workflow—it’s about transforming how decisions are made across the path to purchase.
Join Us: Help Shape the Future of Insights
Our three consecutive years in the GRIT Top 10 reflect not only innovation—but trust, collaboration, and shared ambition with clients like you.
Your voice ensures that the companies pushing our industry forward get recognized and that meaningful, results-driven innovation continues to thrive.
Thank you for being part of our journey. Together, we’re shaping the future of insights—one decision at a time.
THE AUTHOR
Scott has over 20 years of experience including Chief Commercial Officer of PRS IN VIVO as well as leading the global research function across international offices.