unPACKED: What's Next

The launch of our book, unPACKED. Predict Packaging That Sells, and the global dinners that followed marked an exciting milestone for Behaviorally and our clients. After connecting with 100+ clients and partners from 80+ organizations and countless conversations with the world’s top consumer brands, one message came through clearly: we are entering a new era of predictive packaging intelligence, where behavioral data and AI together redefine how brands make decisions.

But unPACKED was never intended to mark the end of a journey. It was designed to be a manifesto for a new era of packaging designs.

The Plan Forward

The insights captured in unPACKED reflect decades of expertise and the analysis of hundreds of millions of shopper behaviors from the world’s largest database of behavioral consumer pack design metrics.

They represent not just what we know, but where we are going. The conversations sparked by the book’s release have made it clear that the future of packaging will be shaped by how effectively we apply these learnings to real-world decisions.

Our focus is on helping brands turn predictive insights into confident packaging decisions that win at the shelf. That means:

• Avoiding wasted time and budget on designs that fail to impact the bottom line.
• Making pack design research a shared language across all teams and departments.
• Treating human creativity and data as partners.
• Trusting behavioral observation over claimed intent, every single time.
• Recognizing the shelf as your most valuable marketing space.

Together, these priorities define the path for the industry and the brands we work with, guiding us toward a smarter, faster, and more predictive future for packaging.

Partnership and Progress

Our clients continue to inspire the next evolution of our work. The conversations sparked by unPACKED have shown that the best ideas emerge through collaboration, with testing, learning, and refining together.

That is why we are expanding how we engage with teams globally, offering customized unPACKED sessions and workshops that help apply the book’s principles to specific categories, challenges, and shopper journeys. Each session is designed to help brands translate behavioral insights into decisions that deliver at the shelf and beyond.

Continuing the Journey

unPACKED was just the beginning. The real opportunity lies ahead in transforming how brands predict success, design for impact, and make confident decisions in a complex marketplace.

We want to thank our clients and partners for being part of this journey. Together, we are not just learning from the past but shaping what comes next.

Let’s continue the conversation.

Connect with us to explore how predictive insights and behavioral expertise can help your brand design the future of effective packaging.

Get your copy of unPACKED. Predict Packaging That Sells today and explore the virtual launch event recording to dive deeper into the ideas shaping the future of packaging. Be sure to stay tuned for the audiobook edition, coming soon!

THE AUTHOR

Based in New York, Scott Brill is the Managing Director for the Americas team at Behaviorally. He focuses on driving the organization’s vision, strategy, and AI technology stack throughout the North and South American regions.

Scott has over 20 years of experience including Chief Commercial Officer of PRS IN VIVO as well as leading the global research function across international offices.

Connect with him on LinkedIn!