Over the past 3 months, our team traveled across the globe to share the insights from unPACKED. Predict Packaging That Sells. From Singapore to New York, Paris to Chicago, we visited 9 cities to bring clients the ideas behind the book and explore how these insights can shape packaging, influence shopper decisions, and drive brand growth. Each stop offered the chance to exchange perspectives, hear diverse viewpoints, and reflect on the future of packaging strategy.
Why It Matters
unPACKED is a true industry disruptor, showing how packaging can move beyond design to become a strategic driver of shopper choice. Drawing on decades of behavioral research and hundreds of millions of consumer behavioral metrics captured, it equips brand leaders to navigate the complexity of structures, colors, copy, images, and fonts when it comes to designing packs that sell. The book provides actionable frameworks, industry benchmarks, and helps brands learn how they can leverage predictive insights to maximize packaging effectiveness and drive measurable results at the most critical moment in marketing: the purchase transaction. unPACKED is a practical guide for making smarter, more confident packaging decisions with greater precision.
The book has sparked overwhelmingly positive and energetic conversations in every city we visited, reminding us that packaging isn’t static design work, it’s a strategic driver of shopper behavior, one that blends creativity, science, and insight.
By the Numbers
We are grateful to our clients and partners who joined us along the way:
- 3 continents spanned
- 6 countries visited
- 9 celebrations hosted in Singapore, Shanghai, New York City, Connecticut, New Jersey, Chicago, London, Paris, and Geneva
- 10+ industries and sectors represented by attendees
- 100+ clients across all events
- 500+ copies of unPACKED shared
What We Heard
Across markets and categories, common themes emerged throughout our conversations with our clients:
- Accurate and precise consumer insights drive better packaging decisions
- Markets are dynamic and fast-moving
- Shopper expectations continue to evolve
- Behavioral science has practical applications in packaging design
- Innovation and data-driven approaches are key to maximizing shelf impact
- Brands must balance tradition with bold new ideas
- Premium and regulated markets present unique challenges and opportunities
- Creativity, data, and strategy need to work together to drive results
Voices from the Dinners
Our clients’ perspectives made the journey what it was:
- “I really appreciated the conversations and the opportunity to hear diverse perspectives.”
- “It was insightful to discuss real challenges with both the authors and other attendees.”
- “I loved how the book combines real-world case studies with actionable frameworks.”
- “I enjoyed seeing the energy and enthusiasm around the book’s concepts firsthand.”
Looking Ahead
The unPACKED journey is just the beginning. The conversations and insights gathered will continue to shape how we partner with clients to unlock growth at shelf.
Get your copy of unPACKED. Predict Packaging That Sells today and explore the virtual launch event recording to dive deeper into the ideas shaping the future of packaging.
Contact us today to schedule a session and explore how the insights in unPACKED can drive smarter packaging decisions for your team.
THE AUTHOR
Brent Snider is the Managing Director of Global Business Development for Behaviorally, driving new vertical growth within Health & Well-Being, Technology, Retail and Alcohol vertical spaces and the larger commercial expansion efforts. He previously held Global Commercial roles at leading behavioral science led research companies. Across his more than 20 years of experience in market research, Brent remains passionate about putting behavioral science into practice, more accurately predicting business outcomes for clients and increasing speed and accuracy through tech enabled platforms + AI for better business outcomes.
Connect with him on LinkedIn!