---
title: Behaviorally > Shopper Sparks
description: Behaviorally has studied 18M+ shopper behaviors and analyzed 36M+ ‘new retail’ journeys across physical, digital and social media channels globally via 200+ studies, to offer the meta insights in this report.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Behaviorally > Shopper Sparks](https://www.behaviorally.com/blog/shopper-sparks)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Jul 11, 2023 10:49:00 PM

## Insights to Ignite Desired Shopper Behaviors

### Finding The Spark!

##### Our Approach

Behaviorally has studied 18M+ shopper behaviors and analyzed 36M+ ‘new retail’ journeys across physical, digital and social media channels globally via 200+ studies, to offer the meta insights in this report. In it, we answer 7 common business questions to ignite the sparks for desired shopper behaviors, including:

**SEED**: What are the touchpoints that influence shoppers?

**START**: What are the missions and motivations in the category?

**SITUATE**: How are shoppers navigating and deselecting?

**SEEN**: What are ways for products to be seen and not missed?

**SHOPPABLE**: What are the key considerations driving purchase?

**SEDUCTIVE**: What makes products compelling to consumers?

**SELECTED**: Did the purchase make shoppers happy? 

<https://www.behaviorally.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKXkvdPdBIpxwlC9by9chJULjF5tyV7xJdTnj0QL3Fadbc2q4qMk330%2BSlLrV1w0ZAuGIQfDdypIum%2FxgR5Dz6iX0qfeNrvMtwNQdN1dHU71vNY1SIwzhwMO4ttkYzBXJbStsSWEd34hnP6J88Z1wXDz6yHyEYPgDK91gkY%2FrNFXMMYLVOC6%2FxMJ6mbhv8HhMIqfIqBffMrNA%3D%3D&webInteractiveContentId=181760486175&portalId=4550874>

[Contact us](https://www.behaviorally.com/contact-us/) today to learn how we can help you answer the most common shopper journey questions.

[View full post](https://www.behaviorally.com/blog/shopper-sparks)

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