(NEW YORK, June 10, 2026) Behaviorally, the global leader in pack design validation and predictive analytics, today announced the launch of Claims.AI, an AI-powered claims testing solution that predicts how on-pack claims will perform with real shoppers, in context, on the real packaging, before launch. Built inside the myBehaviorally platform, Claims.AI lets brands generate and validate claims on packaging designs within minutes, eliminating ineffective messaging early and building evidence-backed sell-in stories that allow manufacturers to drive sales at shelf.
"Packaging claims drive instant decisions at shelf, yet the way brands test them has been largely untouched for decades," said Alex Hunt, CEO of Behaviorally. "Brands deserve to know which claims will actually move shoppers before they commit them to the print run. Claims.AI gives them that answer, as well as empowers marketers and insights professionals to design alternatives in minutes, on real packaging, before making a selection of the strongest based on the most accurate prediction of human behavior the industry has to offer. We don't ask shoppers what they think. We predict what they will buy."
Most on-pack claims don't get noticed, aren't believable, or don't help drive sales. Traditional claims testing is survey-heavy, opinion-based, and disconnected from how shoppers actually decide. Claims.AI changes that, grounding every claim in behavioral science and scoring it in the context of the pack design.
Claims.AI evaluates claims against Behaviorally’s proprietary 4S Framework: Seen, Shoppable, Seductive, and Selected, in a single workflow inside myBehaviorally. Brands start with the exact design going to shelf and isolate claims with no confounding variables, while AI generates challenger claims across factual, emotional, and aspirational angles, all aligned to brand voice and category norms. Each version is rendered as a true pack variant and scored predictively using the company’s Pack.AI system, so teams can promote the winner with confidence.
Key features of Claims.AI include:
Claims tested on the real pack, the exact design going to or already on shelf, rendered as true pack variants rather than text on a screen
Predictive scoring with the PackPower Score™ and the 4S Framework, with 4S deltas across Seen, Shoppable, Seductive, and Selected
AI-generated alternate claims across factual, emotional, and aspirational angles, aligned to brand voice and category norms
Lift or loss measured against the original claim, with full diagnostics of the drivers and barriers to success
One-click promotion that turns the top-performing claim into a final design ready for consumer validation, with version history intact
Benchmarking against the world’s largest behavioral packaging database
Unlike traditional claims testing that relies on stated opinion, Claims.AI moves testing upstream and turns it into a predictive design system that generates, renders, and scores claims in one integrated motion, reducing rework, increasing confidence, and accelerating smarter decisions.
Claims.AI is available now. To learn more and request a consultation, visit: https://www.behaviorally.com/claims-ai.
About Behaviorally: Behaviorally is the leading provider of data intelligence to brands, delivering decision precision support for the most valuable moment in marketing: the purchase transaction. Our tech-enabled consumer insight products are built upon the world’s largest first-party database of behavioral packaging design metrics.
Official Website: https://www.behaviorally.com/
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