---
title: "Podcast: The Orientation Express > Behaviorally"
description: In this episode of Our Best Behavior, Francesco Ventisette (Formerly Pfizer & Formerly Novartis) joins us to discuss the chapter, “The Orientation Express” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth”.
---

[The Behaviorally Blog ](https://www.behaviorally.com/blog)

# [Podcast: The Orientation Express > Behaviorally](https://www.behaviorally.com/blog/podcast-the-orientation-express)

 Written by [behaviorally](https://www.behaviorally.com/blog/author/behaviorally) | Apr 5, 2023 8:30:00 AM

In this episode of Our Best Behavior, Francesco Ventisette (Former Senior Director, Insights & Analytics, Pfizer Consumer Healthcare & Former Group Head of Insights & Analytics, Novartis) joins us to discuss the chapter, “The Orientation Express” in our complimentary e-book, “[The Power of Packaging to Drive Shopper Growth](https://www.behaviorally.com/the-power-of-packaging/)” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce.

*The Our Best Behavior Podcast is hosted by [Matt Salem](https://www.linkedin.com/in/matthewsalem/) (Senior Vice President, Customer Success).*

[Watch the Full Episode Here](https://youtu.be/c_tdTvCUvyQ)

 

[Our Best Behavior](https://soundcloud.com/our-best-behavior) · [Episode 33 – The Orientation Express](https://soundcloud.com/our-best-behavior/episode-33-the-orientation-express)

[View full post](https://www.behaviorally.com/blog/podcast-the-orientation-express)

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