The moment of purchase is where brands win or lose. It happens in seconds, often subconsciously, in an environment defined by clutter, fragmentation, and limited attention. In this reality, knowing what shoppers notice is not enough. Brands need to understand why attention matters and how it drives choice.
That is where predictive eye-tracking comes in. When grounded in behavioral science and real-world data, it moves beyond observation into prediction, helping brands act with confidence at the moment that matters most.
Today, Behaviorally is introducing next-generation predictive eye-tracking within the myBehaviorally platform. Designed to complement the PackPower Score, the only sales prediction of pack design effectiveness in the market, it connects what shoppers see to what they choose, delivering decision-ready insight brands can trust.
Our pack database continues to rapidly grow - now surpassing 7,500 pack designs tested in just the last four months. We’ve expanded into new categories including pet food, cosmetics, frozen meals, vitamins, baby care, and beer and malts, adding to an already robust library. This accelerating depth unlocks sharper benchmarking and richer, category-specific insights that truly reflect how consumers shop in the real world.
Predictive eye-tracking is about decision precision. By understanding how attention translates into choice, brands can make sharper packaging decisions, align faster across teams, and move to market with greater confidence.
When behavioral science meets real-world data, brands gain clarity, confidence, and the ability to predict what will win at shelf before it ever gets there.
Contact us today to schedule a demo and see predictive eye-tracking in myBehaviorally in action.
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