In his expanded role, Thibault will continue to lead Behaviorally’s product strategy, with a focus on building out the company’s decision infrastructure: the connected system of behavioral data, predictive AI, and products that guides brands with decision precision from first package design to the purchase transaction.
Under Thibault’s leadership, Behaviorally launched myBehaviorally in 2025 as the industry’s first dedicated pack design intelligence platform. He has also spearheaded AI integration across the product stack, from Pack.AI, which identifies high-performing packaging designs with predictive AI, to Claims.AI which lets brands generate and validate on-pack claims in minutes.
“Thibault has been instrumental in delivering our tech-led product strategy,” said Alex Hunt, CEO of Behaviorally. “Bringing product and technology together under his leadership is the natural next step as we build out the decision infrastructure our clients increasingly rely on to win at shelf.”
“Brands make important decisions long before packs arrive in store,” said Thibault Cousot, Chief Product and Technology Officer at Behaviorally. “Our focus is helping them make these calls faster and with confidence, grounded in our extensive data on how shoppers will actually behave in the moment that matters.”
Behaviorally also announced five promotions across the company: Remi Denoyer to Lead Data Scientist; Frederick Lim to Head of Digital Trust, Quality, and Process Excellence; Matthew Bari to Finance Manager; and Rebecca Bruckstein and Karina Hall to Insights Analysts. Spanning data science, quality, finance, and insights, these promotions recognize the contributions each team member has made to the company’s growth and to the clients it serves. Together, they reflect Behaviorally’s commitment to cultivating talent and investing in the people behind its decision precision intelligence.
About Behaviorally: Behaviorally is the leading provider of data intelligence to brands, delivering decision precision support for the most valuable moment in marketing: the purchase transaction. Our tech-enabled consumer insight products are built upon the world’s largest first-party database of behavioral packaging design metrics.
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