(New York City) Behaviorally, the global market leader in behavioral insights and pack design testing, today announces the launch of next-generation predictive eye-tracking capabilities within the myBehaviorally platform. Powered by the best-in-class behavioral models and the world’s most robust first-party behavioral packaging database, these enhancements deliver the most relevant metrics available to brands, insights teams, and marketers — enabling greater confidence and precision to own that most valuable moment in marketing: the purchase transaction.
“In an ever-changing, complex retail world where consumers make decisions in seconds, relevance is everything,” said Brent Snider, Managing Director, Global Business Development at Behaviorally. “By uniting best-in-class models with the world’s most expansive behavioral database, myBehaviorally delivers predictive, decision-ready insights brands can trust.”
The enhanced predictive eye-tracking is built on two core strengths: best-in-class behavioral models and the most comprehensive first-party behavioral packaging database available. Together, this combination produces metrics others cannot replicate — metrics that are more robust, more relevant, and more actionable for real-world brand decisions.
This launch also reflects continued expansion of the myBehaviorally database, with new category coverage now available across pet food, cosmetics, frozen meals, vitamins, baby care, and beer & malts, enabling deeper benchmarking and category-specific insight.
Together, these enhancements and updates reinforce Behaviorally’s commitment to delivering Decision Precision at scale by combining best-in-class behavioral models with the world’s most robust database to help brands act with confidence at the moment that matters most.
For more information or to schedule a demo, please visit: https://www.behaviorally.com/mybehaviorally
About Behaviorally: We are Behaviorally. We transport you to the moment of purchase transaction. We know exactly what your customers will decide. How they’ll react. What they’ll do. We’re data. We’re science. We guide you with Decision Precision intelligence.
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For Media Inquiries: Corey Zinser, Director, Business Development at https://www.linkedin.com/in/corey-m-zinser/