Why “The Why” Matters
In today’s hyper-competitive retail environment, it is not enough to know what shoppers do. You have to know why they do it. Why they reach for one package over another. Why they hesitate. Why they come back again... or walk away.
Finding those answers may require more than data points. It takes human connection, sharp observation, and the ability to read between the lines. That is the work our qualitative team lives and breathes every day.
We are a global group of RIVA-trained moderators, seasoned researchers, and innovators, united by a passion for decoding human behavior at the moment of purchase. Whether it is inside a bustling supermarket in Shanghai, an online beauty forum in London, or a pharmacy aisle in New York, we go beyond the numbers to uncover the story behind the sale.
And we have some powerful tools to help us do it:
GLADYS – Our gamified qualitative platform that captures emotional reactions and design resonance, so you can see not just if your design works, but why.
PackPath™ – Bringing your pack designs to life in realistic retail environments, mapping competitive landscapes, and uncovering shopper perceptions that guide confident design choices.
Stories – Digging into the emotions, barriers, and benefits that influence consumer decisions, going deeper than survey results ever could.
The People Behind the Stories
Great insights do not just appear. They are uncovered through curiosity, skill, and the kind of conversations that reveal what people truly think and feel. Our packaging design expert moderators know how to create those moments where shoppers open up, stories unfold, and the real drivers of behavior come into focus.
Meet the team turning everyday interactions into breakthrough discoveries:
With decades of experience and a deep love for uncovering purchase decision-making, Sheryl has moderated everything from in-home interviews to bustling in-store sessions. Her System 1 approach cuts past what shoppers say to reveal what they truly feel.
Paul blends 15+ years of CPG and shopper research experience with a natural curiosity for human behavior. Whether it’s wine and spirits or health and beauty, he creates spaces where honest, surprising shopper truths come to light.
Aurelie heads our European qualitative team and is a go-to authority on sustainability research. She’s conducted studies in over 15 countries, guiding brands toward packaging that wins both hearts and minds.
Cooper brings APAC expertise and a sharp instinct for cultural nuance, leading qualitative projects in prestige beauty, FMCG, and healthcare across the region.
Natasha thrives at the intersection of beauty, health, and sustainability. She brings a trend-savvy, eco-conscious perspective to shopper insights, always seeking the root causes behind consumer choices.
With experience that spans CPG, finance, tech, and UX, Lauren thrives in both traditional and emerging research environments. She’s a connector — between brands, consumers, and the insights that matter.
Jake’s expertise in behavioral economics gives him a unique edge in uncovering the deep-seated psychology behind buying decisions. He’s also a pro at turning insights into visually engaging deliverables.
Armed with a background in economics and social research, George is on his way to becoming a RIVA-trained moderator. His multi-sector experience gives him a broad lens on shopper behavior.
Why Brands Partner With Us
In today’s crowded marketplace, numbers can tell you what happened, but they sometimes cannot capture the stories, emotions, and subtle moments that drive shoppers to act. That is where our qualitative expertise changes the game.
Our passionate and globally connected team pairs proven methodologies with powerful tools like GLADYS, PackPath™, and Stories to uncover the deeper truths behind every purchase decision. We help brands move beyond understanding their shoppers to building meaningful connections that inspire loyalty and growth.
Book a Meeting Today
The right insight can change everything. Let’s uncover yours.
Contact us to learn how Behaviorally’s qualitative team can help accelerate your innovation and deliver faster, more impactful results.