The Behaviorally Blog

Behaviorally Speaking: From Scroll to Shelf: How Gen Z Chooses Brands

Written by behaviorally | Mar 30, 2026 7:42:30 PM

In this episode of Behaviorally Speaking, we sit down with Sarah Rydwin, Consumer Insights Specialist at Unilever, to unpack how Gen Z is redefining what “effective packaging” really means and how they recall their brands.

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Meet the Speakers


Cody Fry
Insights Manager
Behaviorally


Sarah Rydwin
Consumer  Insights Specialist - Innovations
Unilever