Laura serves as Behaviorally’s Chief Product Officer with experience leading product teams through digital transformation, navigating complex problem spaces in competitive industries with an ultimate focus on driving value for customers and the business alike. Prior to joining Behaviorally, Laura was Head of Product (Consumer) at Zoopla Property Group where she drove revenue diversification and competitive differentiation through a new product called “My Home” that targeted homeowner engagement and retention. Prior to her role at Zoopla, she was the Head of Tech Consultancy (Product Innovation) at News UK and held leadership positions at The Sun Newspaper, News Australia, and Yahoo! Sydney.
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