30 Effective Pack Designs
Packaging changes have the power to drive sales lifts of up to 5% when executed successfully. By utilizing our PackPower Score™, we tested over 1,000 pack designs across 50+ countries and 50+ categories highlighted in over 15 publications to present you 30 Effective Pack Designs of 2022.
The PackPower Score predicts the ability of a pack design to drive in-market sales. It is powered by a combination of the world’s largest pack design database with over 32 million behavioral data points, state-of-the-art image recognition AI, and in-market sales data.
Find out who were the leading pack designs and why they are successful by checking out the PackPower Awards Metaverse Art Gallery: