The Bountiful Company
Utilizing PackFlash® and Our Extensive Norms Database to Stand Out on Shelf
CONTEXT
The Bountiful Company wanted to evaluate packaging designs for a new product launch.
The packaging needed to convey the point-of-difference but also be noticed and found easily within the competitive shelf context.
LEARNING
PackFlash® research of the new pack revealed a premium look, garnering interest from shoppers.
The design was on par with Behaviorally’s extensive normative database and shoppers were able to find the new product in the extremely cluttered category.
GROWTH OUTCOME
The new product has now launched into market and is effectively communicating important shopper benefits while minimizing barriers at shelf.
