Ferrara Candy Company

Understanding Shopper Priorities Leads to Category Growth

CONTEXT

  • Retail segments force confectionary brands to rethinking their shelf layouts.

  • Ferrara wanted to maximize sales within their retailers’ unique specifications.

LEARNING

  • We tested shelf options in our ShopperLab™ in multiple store formats (convenience, grocery, club, and mass). 

  • Examining shoppers’ behavior, hierarchy of importance (i.e., brand, flavor), and store navigation, optimal shelf layouts were identified.

GROWTH OUTCOME

  • Ferrara presented the new potential shelving principles to drive category growth to their retailers.

  • From these recommendations, Ferrara convinced retailers to update their category layouts.

Contact Us To Discover How Refining Your Category Management Leads To Sales Growth.