Home Fragrance

Testing Pack Structure’s Effect on Scent Perception


  • A home fragrance company was exploring a pack structure change from plastic to a more sustainable and environmentally friendly option.
  • In-person interviews combined with an online PackFlash® study provided valuable insight into shopper behavior. 


  • Non-verbal cues observed in-person, along with behaviors observed during online shopping, revealed what drove consumers to purchase specific fragrances.
  • Consumers expressed how pack changes, including structure, impacted both their perception of the brand and scent of the product. 


  • The brand obtained actionable insights including how to optimize the pack to better express the scents offered.
  • Additional data on design aspects tied to pack architecture, structure and sustainability efforts guided the brand forward to launch.

Looking to Change Your Pack Structure to a More Sustainable and Environmentally Friendly Option? Contact Us To Learn More.